Selecta one and Wagagai Flower farm in Uganda initiate new role model of trading fair poinsettias

Since 2016, Selecta one supplies Fairtrade certified young plants to their poinsettia growers besides conventional ones. All poinsettias are sourced from Wagagai Ltd. in Uganda.

GLOBAL G.A.P. Certificate for Selecta one production site Klemm + Sohn

Our production site Klemm + Sohn in Stuttgart, Germany received the GLOBAL G.A.P. certificate for the production of rooted young plants.


FleuroStar Award 2017/18 goes to our Calibrachoa PinkTastic

We are very happy that our double flowering Calibrachoa PinkTastic could convince the judges during the FlowerTrials® and has been awarded with the FleuroStar 2017/2018.


Top varieties in our show garden

Again this year Thorsten Köhn, Head of Sales, is presenting his favourite varieties in our show garden in Stuttgart...


3. edition of our trend magazine Selected

Even the most beautiful cultivars and the best plants must first find their way from the nursery to the retail outlet. For this reason, we have spent many years researching the latest trends . ..


Review FlowerTrials® 2017

The FlowerTrials® 2017 were attended by 7,135 registered visitors from 67 countries.


New catalogues Spring Annuals and Trixi®

We are happy to present to you two new Selecta one catalogues.


Selecta France - new subsidiary in the Selecta one group

Selecta one has launched a new member in the Selecta one group. Selecta France is a joint venture between Selecta one and Challet-Hérault, best-known in France and a young plant and breeding company for 125 years.


Selecta one Petunia – as of now 100 % GMO free

The appearance of genetically modified Petunia varieties has a lasting effect on the green industry. ...


Petunia BabyDoll®

Our new variety BabyDoll® is another Petunia sensation with a unique colour pattern ...


FlowerTrials® 2017 Preview

The FlowerTrials® 2017 take place from June 13-16, 2017. We will be participating again with two presentation locations in Germany and the Netherlands...


The creation of new Trixi® combinations

„Stagnation equals regression“ – for this reason we are trying to improve our Trixi® programme constantly. Hence, every year we are testing new combination possibilities and improved varieties in existing mixes ...


New catalogues of pot carnations and early spring crops

We would like to present to you two new catalogues: the second edition of our pot carnation catalogue and the first early spring crops catalogue by Selecta one...


Pink Kisses® - as beautiful as our friendship

With our new communication campaign “Pink Kisses® - as beautiful as our friendship”  we are launching a campaign directly aimed at the end-consumer.


Poinsettia Novelties

Three novelties have been introduced into the Poinsettia assortment.


Review IPM 2017

As in previous years the IPM 2017 attracted many interested visitors to come to Essen. Like last year approx. 57,000 professionals visited the fair. We had our booth in the usual spot in hall 2 and presented highlights of our bedding and balcony assortment, Poinsettia and for the first time also cut flowers on 180m²...


New Production location Selecta Hellas

On December 2 we officially opened our new production site Selecta Hellas.


MiniFamous® Double PinkMania! wins Fleuroselect Gold medal 2018

The Fleuroselect Gold Medal is awarded to new varieties that clearly surpass existing varieties in terms of breeding innovation and beauty.


IPM 2017 Preview

At the IPM 2017 in Essen we will be presenting highlights of our assortment at the usual place in hall 2 stand D25. On 180 m² we will exhibit Poinsettia and pot plants and for the first time cut flowers of our subsidiary Selecta Cut Flowers.


Magic Stars 2016

We’ve been presenting our Poinsettia information event “Magic Stars” for several years now in different European countries. Also this year we will be having a presentation of our assortment in several locations with our well-trained employees on site.


Bestselling bedding and balcony plants 2017

The Selecta bedding and balcony plants assortment consists of more than 600 varieties. Every year we select new, promising varieties. Other varieties are well-proven and bestsellers for many years.


Serengeti® Grasses concept

Serengeti® Grasses is a new marketing concept to promote grasses. Several grasses of the Selecta assortment were chosen and rebranded to represent the graceful beauty of the Serengeti grassland in domestic gardens and on terraces.


New Perennials catalogue 2017

With our Perennials assortment we want to meet the requirements of easy to care and sustainable plants. You can find a compilation of robust and easy to produce plants in our new Perennials catalogue.


NightSky® wins Medal of Excellence

The success story of NightSky® continues in the USA. The petunia with the unique pattern has been able to convince producers, media and reviewers everywhere and just received the Medal of Excellence ...


Show garden top varieties of the month July

Unser Schaugarten in Stuttgart steht in voller Blüte. Wie in jedem Jahr präsentiert Thorsten Köhn, unser Bereichsleiter Verkauf,  seine Favoriten aus dem Schaugarten.

Review FlowerTrials® 2016

Every year week 24 is a fixed date for the FlowerTrials®. This year 52 participating companies presented their latest innovations and future developments in pot and bedding plants ...


New Trixi® Mixes

We’ve optimized our Trixi® programme once more and added great new mixes to the line.


Pot carnation novelties Colores + Capitán

Carnations are one of the core products of Selecta one. In fact, the history of our carnation breeding goes back to the 60s. Since then Selecta is well-known for market-leading carnation varieties of cut flowers, pot plants or perennials.

New Spring Annuals catalogue 2016/2017

Today we would like to present to you our new catalogue of bedding and balcony plants “Spring Annuals 2016/2017” that offers you the familiar overview of our assortment.


Selecta Kenya production of pot carnations receives NAKT Elite certification

The Naktuinbouw Elite certificate stands for the compliance of the highest possible security standards of plant hygiene of elite material. Our Solanaceae production at Selecta Canarias received the NAKT Elite certification already in January 2012. At the end of last year, this important certification was also given to our pot carnation production at Selecta Kenya...


Pot carnation catalogue 2016

We proudly present to you our new pot carnation catalogue. This catalogue is a compilation of our pot carnation assortment ...


NightSky® wins Gold Innovert Award at Salon du Végétal

This year’s Salon du Végétal took place from February 16 to 18 in Angers, France.


New from Selecta: Fairtrade poinsettia cuttings

Fairtrade is the world's most important sustainable social certification system. 80% of the German consumers now know the fairtrade label ...


IPM 2016 Review

IPM 2016 has been our kick-off event to present our new corporate communications for the first time.

Selecta becomes Selecta one

In times of changes, we want and need to let all our customers and partners know that we are, and will stay a family company with values that we preserve...

Selectas are running into the wild at Lewa Wildlife Conservancy, Kenya

It is a kind of an imagination about us, from our own history, from the origin of man. Like a hundred thousand years ago, human beings are running through the African Rift Valley, passing by antelopes, zebras and other wildlife. Maybe they are hunting game or worse, running away from a dangerous predator? No, because it is the year 2015.


Poinsettia Novelties

Varieties of the market-leading series Christmas Feelings® are real ‘allround-talents’ for all pot sizes.

Review Magic Stars 2015

We host our Poinsettia event Magic Stars for five years now. Since 2013 we have been arranging an event series in several European countries. 


Edible aromatics young plants by Silze

We have a major change within our perennials programme. As of now our aromatics assortment is available as young plants that are suitable to produce edible products.


Four Oaks Trade Show Awards Winner: NightSky

At this year’s Four Oaks show in Macclesfield, Cheshire (UK) which took place at September 8 and 9, 2015 our Petunia Night Sky has been award-winning once again.