Stuttgart, 2017-06-26

Review FlowerTrials® 2017

The FlowerTrials® 2017 were attended by 7,135 registered visitors from 67 countries.

Even though it was holiday time in week 24, our German FlowerTrials® exhibition at Gärtnerei Filla in Straelen in der Lower Rhine area was well attended and we almost hit the record from our premiere year. Next to our show garden, which will be open all summer long, we presented the same marketing highlight 2017 like at the Dutch location. All marketing presentations had been set up by our marketing agency BLOOMS in a floristic and inventive way.

This year we offered an extended variety show in production pots for a great number of professional growers. Besides our main clients, the German producers, several international visitors stopped at our location on their way to the Netherlands, to enjoy our catering and be inspired by our assortment.

In the Netherlands we could set a new record. With 2,095 visitors we welcomed even more visitors than in the successful year 2016. Interested people came from more than 60 different countries to see our presentation in the FloraHolland.

We are happy about all the positive feedback we received about our varieties and marketing presentations. The marketing highlights Pink Kisses®, NightSky®, Baby Doll®, Nature Garden and Tumbao were very well received. Some visitors even wanted to take pictures in our Serengeti landscape.

Have a look at some impressions in our picture gallery.

Thank you for visiting us and we are looking forward to welcoming you again next year!