As the harbinger of the Christmas festivities, the red poinsettia is a traditional, decorative highlight. Available now in more colours than ever before, this bestselling plant has growing potential. Trendy colours captivate young consumers and show just how wonderfully versatile poinsettias are.
Christmas joy also means the joy of sharing. International companies have special social responsibilities. Selecta one takes its responsibility for people and the environment very seriously – no matter where in the world the company is active. Our production location for poinsettias in Uganda has now achieved FAIRTRADE certification.
Potential: New colours appeal to younger consumer groups, while red varieties remain favourites of modern consumers.
Communication: Wide-reaching product advertising in the press supports retailers.
Sales: Secondary placements with off-the-shelf articles (e.g. miniatures).
Sustainability: Certification creates a basis of trust for consumers and retailers.