NightSky® - the unique and extraordinary petunia cultivar offers a galaxy of possibilities for compelling storytelling in the retail outlet. It tells of a thousand journeys through the starry skies, the poetry of the moment, of life, discovery and astonishment. NightSky® has a history that gives flight to the imagination, because it stills our yearning for more feeling. It is a story that has already sold hundreds of thousands of times – and will continue to do.
Potential: Unique innovation, one-of-a-kind storytelling. Added value through multiple awards, e.g. winner of the “FleuroStar Award” in the 2015 FlowerTrials®, “Best Bedding or Pot Plant” in the 2015 Four Oaks Show in England and the “Gold Innovert Award” at the Salon du Végétal in France.
Target group: Consumers of all age groups, whether as a gift or for personal use.
Pull effect: Numerous articles about cultivation in social media and print publications generate strong demand.
Sales: Secondary placement with a special display.