The wild and graceful beauty of the Serengeti touches people’s hearts. A storytelling of nature, freedom and awareness.
YEARNING FOR WILDERNESS
Grasses are true trendsetters. Not only do they always create an attractive setting for temporary plantings, they also look great as stand-alone plants. New varieties and species are constantly being added to the range, making sure things never get boring. And, yes: Seregenti® grasses also add a touch of wilderness to balconies, terraces and gardens. But only as much as our cultivated thirst for adventure can stand.
Potential: Unique storytelling for the trendy theme “grasses” through support for the Serengeti project. Constantly growing selection; thanks to outstanding shelf life, low risk for retailers. Very easy-care for the end consumer.
Target group: Consumers of all age groups, whether as a gift with an inspiring story and a “clear conscience” or for personal use.
Pull effect: Climate protection: Grasses are C4 plants and absorb a lot of carbon dioxide. Species protection: Donation for preservation of the Serengeti.
Sales: Secondary placement with a special display. Much of the range can be produced and marketed all year. An excellent combination plant for every occasion