The garden has established itself as the favourite place for spending summer days. It is the preferred meeting point for family and friends and is gradually becoming a green living room in need of decoration. Plants not only offer a perfect setting for social occasions, they also make excellent presents for a host or hostess
Potential: Grilling and dining outdoors are the biggest growth drivers in the German garden market.
Target group: All garden owners, fans of barbeque parties and people looking for a gift.
Positioning: The closely related barbeque theme opens up the possibility of impulse buying of gifts for future garden parties.
Marketing: Possible from spring to autumn.