Due to our process of carnation expertise developed over years, today, we stand for innovative carnation breedings and successful product launches of cut and pot carnations. In 2017 we took a new approach with our sales strategy (first time in our company’s history). To consolidate the Pink Kisses® brand on consumer level, increasing its popularity even further, we are engaging into direct dialogue with the end-consumer.
The pink pot carnation captivates by excellent cultivation characteristics and is easy to cultivate in any given pot size. Another advantage is the striking flower shape and its outstanding shelf life. The beautiful, slightly fragrant flowers trigger a purchase desire by many. Therefore, Pink Kisses® is very suitable as a gift.
The slogan „Pink Kisses® - as beautiful as our friendship“ addresses young women who want to surprise their best friends with a present.
The results show that our communications campaign reached the target group and media: a total reach of almost 40 million contacts online, in print and on social media, as well as live at events and at Pink Kisses® point of sale in 2018!
And retailers are also increasingly recognising the potential of the brand campaign – the survey commissioned by Selecta and conducted by market information company AMI shows that retail advertising activities are increasingly on the rise, as are purchasing volumes and expenditures of private buyers. Pink Kisses® thus continues to develop significantly better than comparable offers from the bedding, balcony or perennial assortment. On the one hand, this confirms the excellent carnation variety, but is mainly due to the campaign effect that has boosted sales of Pink Kisses®.
2019 is going to be pink again!
Our consumer campaign for Pink Kisses® is already entering its third year and we are pulling out all the stops with fresh campaigns that will draw plenty of attention! You can look forward to our 2019 Pink Kisses® DIY tour, in cooperation with the association of German garden centres and wide-reaching communication via social media, online and print media, events, blogger collaborations and much more! You too can get started with us and benefit from a strong campaign!
Benefit from a strong campaign and create a perfect setting for this irresistible mini-carnation Pink Kisses®!
Available promotion material: PDF for download
Are you interested? We would be happy to assist you with some Pink Kisses® advertising material.
Contact us at: firstname.lastname@example.org
All elements of the Pink Kisses® campaign are copyrighted and the property of Selecta Klemm GmbH & Co. KG and its affiliated companies. It is permitted to apply them only for advertising purposes and only in connection with the Pink Kisses® campaign and the sale of our Pink Kisses® plants.
> print template campaign poster
> print template campaign poster with crop marks (DIN A2)
> Pink Kisses® campaign keyvisual
> Pink Kisses® plant with Friendstick picture
> Pink Kisses® campaign slogan with plant
> Pink Kisses® campaign slogan
> Pink Kisses® logo
> Pink Kisses® website QR-Code