New HOME Poinsettia & Kalanchoe catalogue 2022

Here you can find our new HOME Poinsettia & Kalanchoe catalogue 2022.


Strategic cooperation with Armada Breeding

We have agreed with Armada for their Cut Chrysanthemum distribution in Colombia and Kenya, starting full-scale program in 2022.


New marketing magazine ONE Magazine

Our new ONE Magazine presents current marketing concepts, highlights and success stories and shows trends and backgrounds. The new and improved Trixi® varieties are also presented in it. The new medium is freely accessible to everyone at the link: https://www.yumpu.com/en/document/read/65707817/one-magazine-trixi-en-01-2021


Change of shareholder structure

After 22 years of joint ownership and management in the third generation together with his twin brother Per Klemm, Nils Klemm has decided to end his role as managing director and shareholder of the company in order to seek a new centre of life for himself and his family and to start a new phase in his life.


Review Selecta Holland Open Days 2021

Week 24 is normally in everybody’s calendar marked as week of the FlowerTrials. But as this year’s FlowerTrials took place online, we still wanted to give our clients the opportunity to see our assortment live. That is why Selecta Holland organized Open Days from 15th until 18th of June in the newly built greenhouse of Bolk Plants in Haaften.


New varieties and highlights 2021/22 - Virtual Tour

In line with current circumstances, once again, we present our latest bedding and balcony plant products and highlights for the 2021/22 season in the form of a virtual tour. The platform is accessible to all at any time via: https://sortenschau.selecta-one.com


Acquisition of the Helleborus breeding program from Bock Bio Science GmbH

We are pleased to announce the acquisition of the Helleborus breeding activities of the tissue culture specialist Bock Bio Science GmbH, Bremen, as of 01.06.2021.


Show Gardens 2021

As in previous years, our show gardens are open from June to September 2021.


Selecta Cut Flower Dianthus Virtual Tour

Discover the newest genetic innovations and technical trialing results of our Diathus cut flowers - link to the Virtual Tour: http://www.selectacutflowers.com/2021-dianthus-week/ 


Bedding + pot plants highlights 2021

Unfortunately, we will not be able to meet you this year as usual at the IPM in Essen at the end of January. We would have loved to welcome you again at our stand in hall 2, to exchange ideas with you and to present our trade fair highlights and our assortment to you! Here we present our bedding and pot plant highlights 2021 that would have been on show at IPM.


Our Pelargoniums convince in Proficiency Test 2020

In the Pelargonium Proficiency Test carried out in summer 2020 at the German educational and research institutes in Stuttgart-Hohenheim, Dresden-Pillnitz and Bad Zwischenahn, our interspecific Pelargoniums convinced with their overall impression in production with earliness and rich flowering as well as our Zonal varieties as group winner in the colour categories strong pink/pink and red in the field.


The variety and breeding program taken over as part of a strategic expansion has been further developed with great expertise. Our product portfolio for flowering pot plants includes both single and double flowering Kalanchoe varieties.


Corporate social responsibility - Selecta takes it seriously

A report from Virgina Gitonga, General Manager at Selecta Kenya, about our commitment to orphans in Kenya.

Fairtrade Poinsettias

We have been offering our customers Fairtrade Poinsettias since 2016. The certification process of the farm in Uganda as a Fairtrade farm was successfully completed in May 2016, and was recertified in 2018.


Poinsettia highlights 2021 and Virtual Tour

With the 2021 seedling schedule and just in time for the new year, we are unveiling our new Poinsettia range. Discover our entire 2020/2021 range online at a glance in our freely accessible variety showcase at https://sortenschau.selecta-one.com.


Donation to the German Children's Fund

We belong to an industry where Corona-related restrictions did not lead to a crisis. On the contrary, we were allowed to continue offering and selling our products. People are increasingly staying at home and buying plants to make themselves beautiful within their own four walls. You could say we have been lucky. And this also obliges us to help those who have been less fortunate!


New Poinsettia & Kalanchoe catalogue 2021

Here you can find our new Poinsettia & Kalanchoe catalogue 2021.


Review Magic Stars Denmark 2020

A small insight into our Magic Stars event at FloriPartner in Denmark.


New videos: Perennials, Chrysanthemum and Bedding Plants

Take a look at our assortment from home: click here for our YouTube channel.


New Perennials and Chrysanthemum catalogue 2021

Plan for autumn 2021 with our wide range of Perennials, Grasses, Herbs and Chrysanthemums, which you will find summarised in our new catalogue!


Drought-tolerant varieties

The European summers are getting hotter and drier. This is having an increasing impact on the green industry. And the end consumer is also increasingly concerned with the question of which plants can survive heat waves, require small amounts of water and are therefore ecologically valuable. In order to respond to these developments and answer the questions, in cooperation with the research institute LVG in Heidelberg, we have tested part of our bedding and balcony range for drought tolerance.


videos Poinsettia production

Poinsettia production is in full swing - in our new "Tech Talk" videos, we give you tips and tricks, information and insights.


Insights into the show garden

We bring our show garden to you! Here you will find all new videos.


Assortment videos

Check out our new videos on our YouTube channel!


Virtual tour and show gardens

Extraordinary times call for new methods: we are now offering you individual virtual tours of a digital showroom. In addition, we are inviting you to visit the our show gardens in Stuttgart or at the Gärtnerei Filla nursery in Straelen, which are open from now until September.


New B&B + Trixi® catalogue 2020/2021

Download here our new B&B + Trixi® catalogue 2020/2021.


New Dianthus I♥U

With the publication of our 2020 carnation catalogue in mid-March, we teased our new pot carnation for the 2020 season. The close-up of the flowers and the mysterious, promising text surrounding the new variety – then without a specific name – immediately piqued the interest of customers and readers alike. Now we are revealing the secret.


Pink Kisses® – free downloads

Pink Kisses® material for you – free downloads


Showgardens 2020

From June to September you can visit our showgardens at the nursery Filla on the Lower Rhine and at our headquarters in Stuttgart. If you are interested, please write an email to: info-de@selecta-one.com


Bedding and balcony highlights

Watch our two videos of highlights which could have been seen at FlowerTrials® 2020.


New Dianthus catalogue 2020

The beginning of spring means it is pot carnation time. One of your first plannings of the year is the order of young plants of this crop.


Selecta one involved in project of the United Nations Decade on Biodiversity

The United Nations General Assembly declared 2011–2020 the United Nations Decade on Biodiversity, with the goal of significantly reducing biodiversity loss worldwide. 
Selecta one has been involved in the project “Flower island – flowers for pollinators in the city”...


Review IPM 2020

At the world's leading horticultural trade fair IPM Essen from 28th to 31st January 2020, we confirmed our competency in breeding, as well as our sense for attractive marketing concepts at the POS.



We have something very special for you again: SkyStar® is our Poinsettia novelty 2020 – the Superstar of Christmas Stars!


Christmas Mouse® wins Glazen Tulp Award 2020

Another international prize for our Poinsettia Christmas Mouse®: The slightly different Poinsettia in our assortment is the winner of the Glazen Tulp Award 2020 in the category “flowering houseplant”.


New Poinsettia catalogue 2020

The beginning of the new year is the end of the Poinsettia season.  At the same time this is a good moment to start thinking about the next season. We are happy to support your planning with our new Poinsettia catalogue 2020.


Preview IPM 2020

We exhibit on 220m² at IPM Essen from 28th to 31st January 2020. Visitors can particularly look forward to the spectacular speckled Poinsettia novelty SkyStar®.


Review Magic Stars event

On Tuesday, 12th November and Wednesday, 13th November we offered Poinsettia growers and interested parties informative events about Poinsettias. Both Magic Stars events at Emsflower in Emsbüren/Germany and Floripartner in Denmark were well attended.



The story of our legendary Petunias began with NightSky®. Meanwhile, we brought further impressive Petunia varieties with unique floral patterns to market.


Perennials catalogue 2020

Are you looking for ideal plants for sale in late summer and autumn with endless many possibilities and advantages for all levels of trade? In our new Perennials catalogue 2020 you will find these!


Chrysanthemum catalogue 2020

No autumn without Chrysanthemums! Many different colours and numerous flowers make Chrysanthemums popular colourful flowering autumn plants. We present you our new catalogue with our complete Chrysanthemum assortment for your planning 2020.


Royal FloraHolland Trade Fair Aalsmeer 2019

Visit us at Royal FloraHolland Trade Fair from 6 to 8 November 2019 in Aalsmeer! (stand nr. 22.4)


Autumn Friends

We presented our Autumn Friends at the garden trade fair spoga+gafa in the beginning of September – ideal plants for late summer and autumn with endless many possibilities and advantages for all levels of trade.


Pink Kisses® conquers garden centres

With our Pink Kisses® DIY tour 2019, we gave targeted support to specialist retail this summer. The tour in 20 owner-managed garden centres over a period of five weeks was a complete success for both sides.


New Spring Annuals catalogue 2019/20

On more than 100 pages of the new Spring Annuals catalogue 2019/2020 we present you our attractive assortment, which leaves nothing to be desired.


New Trixi® catalogue 2019/2020

Why decide on one variety, when you can have three in one? With our Trixi® you get three varieties in only one young plant! The result is a high-quality and colourful product in a perfect colour mixture – right from the beginning! All combinations are ideal for pot production.


spoga+gafa 2019 (Cologne)

On time for the start of late summer, we present our late summery-autumnal plants of the perennials, grasses and pot carnation assortment at this year’s spoga+gafa from 1st to 3rd September at Koelnmesse (Cologne) in passage hall 4/hall 5 on stand number A001.


Review FlowerTrials 2019

"Where plants meet people“ – under this motto we presented our assortment of pot and bedding plants at FlowerTrials 2019.


Salon du Végétal 2019

From 10th to 12th September 2019, we exhibit at Salon du Végétal – the largest horticultural trade fair in France. At the fair in Nantes, Parc des Expositions de la Beaujoire, at Grand Palais on stand nummer 552, the team of Selecta France will present the current assortment for the French market.


FlowersExpo Moscow

Visit us on FlowersExpo Moscow from 10th to 12th September 2019 (IEC Crocus Expo)!


ROCS® – cooperation with Visser

Having introduced a pioneering development with the introduction of the innovative young plant technology ROCS® in cooperation with Visser Horti Systems during the IPM this January, now we continue our common path with Visser.


Acquisition of La Villetta s.r.l.

After a long partnership and trustful cooperation between Selecta one and La Villetta s.r.l. both companies today made an announcement.


Preview FlowerTrials® 2019

As in previous years, we will exhibit at a Dutch and at a German location during FlowerTrials® 2019. Discover our large assortment shows and spectacular concepts.


Pink Kisses® DIY tour across Germany

In the third year of its consumer campaign, Selecta one is once more stepping up its marketing for the Pink Kisses® pot carnation with additional offers and measures for specialist retail.


New Dianthus catalogue 2019

„Spring is a time of planning and projects.“ (Leo Tolstoi) – spring welcomed us already with mild temperatures and sunny days and thus the gardening season starts slowly. Herewith we present you our Dianthus catalogue 2019 with colourful proven as well as new varieties.


Autumn Friends – variety of combination possibilities

Convenience is in vogue and, according to figures published by the Agricultural Market Information Service, plant sales increase in autumn.


Pelargonium Point of sale material

The marketing initiative Pelargonium for Europe (PfE) offers eye-catching Pelargonium Point of sale material for download at www.pelargonium-trade.com.


New young plant technology

Based on positive experience with numerous commercial deliveries of unrooted cuttings and bare-rooted, substrate-free products in the AutoStix Strip by Visser Horti Systems to customers in North America, we now go one step ahead with an innovative development for the European market. Our cuttings are sticked and rooted in a Autostix Media Strip (AMS) in the South.


review IPM 2019

We presented ourselves with an enlarged, redesigned booth at this year’s IPM from 22 to 25 January 2019. On 220 square meters exhibition space accessible from all sides, we combined new and award-winning varieties, attractive marketing concepts and brand new young plant technology. For the third time now, cut flowers of our subsidiary Selecta Cut Flowers were exhibited.


Integration Selecta France S.A.S.

We strengthen our presence on the French market by taking over the shares held by Challet-Hérault in the Selecta France S.A.S. joint venture, since its creation in 2017. This is the culmination of the integration process of the young plant business of Challet-Hérault in the Selecta one group.


New Poinsettia catalogue 2019

We are pleased to present you our new Poinsettia catalogue 2019 for your planning of the coming season.


Preview IPM 2019

More exhibition space, new varieties and concepts: At the usual place in hall 2, stand number 2D21, we present our highlights of the pot plant and cut flowers assortment at our now 220-square-meter stand at the IPM Essen/Germany from 22 to 25 January 2019.


New Chrysanthemum catalogue 2019

Chrysanthemums with numerous colourful flowers set bright accents during the grey time of the year and therefore they are bestsellers in autumn.


Review Magic Stars events 2018

Our this year’s Magic Stars tours in Holland and Denmark were held on Tuesday 13th of November and were again very successful and interesting events.


Review Trade Fair Aalsmeer 2018

From 7 to 9 November the floriculture industry met again at Royal FloraHolland Trade Fair Aalsmeer.


Taspo Award 2018 for our Pink Kisses campaign

Yes, we got it! We won the Taspo Award 2018 for our Pink Kisses campaign in the category “best offer for the next generation”!


Autumn Friends

Convenience is in vogue and, according to figures published by the Agricultural Market Information Service, plant sales increase in autumn. In line with this, we offer our Autumn Friends for sales in late summer and autumn.


Osteospermum Purple Sun won the FleuroStar Award 2018/19

Our Osteospermum Purple Sun could convince the judges in this year’s Fleuroselect contest and has been awarded with the FleuroStar 2018/2019.


Study: advertising effectiveness of the Pink Kisses® sales display

In cooperation with the market research institute GreenSurvey GmbH, we tested our Pink Kisses® sales display by means of modern eye-tracking directly at the point of sale.


Preview Flowers Expo Moscow 2018

At the international exhibition centre Crocus Expo at stand number M355 we present our company and our pot carnation highlight Peach Party® at this year’s Flower Expo Moscow from 11 to 13 September.


spoga+gafa 2018

At Koelnmesse in passage hall 4/hall 5 at stand number B003, we present our concepts Autumn Friends – autumnal mixed pots for late summer and autumn, and Nature Garden – insect-friendly plants from our assortment – at this year’s spoga+gafa from 2 to 4 September.


Plantarium 2018

At the International Trade Center in Boskoop-Hazerswoude at stand number 227, we present our pot carnation highlights and the concept Autumn Friends – flower heroes and foliage artists for late summer and autumn – at this year’s Plantarium from 22 to 24 August.


Review FlowerTrials® 2018

Let’s look back on successful and joyful FlowerTrials® 2018!


New Trixi® catalogue 2018/19

We are happy to present you our new Trixi® catalogue 2018/2019.


Salon du Végétal - Preview

The French trade fair Salon du Végétal takes place from 19.-21.06.2018 in Nantes this year. We will be there with our booth and are looking forward to your visit!


New Dahlia series Dalina®

Mit der Veröffentlichung des neuen Beet- und Balkonpflanzen-Katalogs 2018/2019 erweitert der Jungpflanzenzüchter Selecta one sein bestehendes Dahlien-Sortiment um die vollständige Dalina® Serie mit 42 verschiedenfarbigen Dahlien-Sorten in unterschiedlichen Wuchsgrößen.


New Spring Annuals catalogue 2018/19

The bedding and balcony season is in full swing – we already welcomed the first days of summer and balconies and gardens are being planted and worked on again. We already plan the coming season with you and we are happy to present you our new Spring Annuals catalogue 2018/2019.


FlowerTrials 2018 – Preview

As in previous years, we will be present at two locations during the FlowerTrials®.


New catalogues Dianthus and Early Spring Crops

Spring sets in step by step and we are happy about warmer temperatures and sunny days. Now we spend time in the garden again. Therefore, our new catalogues of Dianthus and Early Spring Crops should not be missing so that you can already plan for the new season.


New pot carnation concepts

We are pleased to introduce to you our pot carnation novelties – including individual varieties and additions to our ranges – that perfectly complement our range. A new generation of individual pot carnations – Peach Party, Purple Wedding and Early Love® – that are already in high demand. Place your order in good time or contact our sales team, who will be happy to advise you at any time, and thus become part of our success!


Pink Kisses® – Attractive POS solutions and successful communication

… and the Pink Kisses® journey continues! Following our successful launch in 2017, with over 30 million contacts we are maintaining our current communication strategy. In 2018 the campaign is also extended by ready-made POS solutions adapted to our fresh campaign look.


The green industry in times of digitalization

A brief view into the german garden market – In contrary to many other industries the garden market transforms rather slow into the era of digitalization, although total turnover in e-commerce grows continously also there.


Pink Kisses® campaign 2018

To coincide with the start of the 2018 bedding & balcony plant season, we are instigating the second stage of our consumer campaign to sell our Pink Kisses® mini carnations on the German market.


Review IPM 2018

1.564 international exhibitors and 54.000 visitors – the IPM 2018 in Essen once again has been very successful and was central contact point for the topic of horticulture.


Christmas Break wins highly appreciated LTO Novelty Award

The Dutch Federation of Agriculture and Horticulture LTO Nederland (Land- en Tuinbouw Organisatie) awarded our Poinsettia variety Christmas Break (ealier named SK 136) with the highly appreciated LTO Novelty Award 2017.


Successful Fairtrade recertification of our cutting farm Wagagai Ltd. in Uganda

Our cutting farm Wagagai Ltd. in Uganda has been successfully Fairtrade recertified. This has been decided by FLO-CERT, the leading global certification body for Fairtrade verification services, on 15 January 2018.


Preview IPM 2018

At the IPM 2018 in Essen (GER) we present again current highlights and developments of our assortment in hall 2 stand D21. With 180 m² our exhibition space remains the same as in the previous year and presents both new as well as approved varieties and introduces new and evolved projects.


New Chrysanthemum and Poinsettia catalogues 2018

We are happy to present you our new Chrysanthemum and Poinsettia catalogues 2018


Magic Stars 2017

November is usually the month when our Magic Stars events take place. In 2017 there were two Poinsettia presentations in the Netherlands and in Denmark.

Selecta one trial on insect-friendly plants

When in autumn the leaves are turning into bright orange and yellow and are falling off not only birds go to warmer climates, but also butterfly species such as red admiral and painted lady move to the South. The natural food sources for insects are ebbing in late summer. From that moment on “bedding and balcony plants (B&B) such as Bracteantha and Heliotrop are seen as time extension for natural food sources.


Selecta one and Wagagai Flower farm in Uganda initiate new role model of trading fair poinsettias

Since 2016, Selecta one supplies Fairtrade certified young plants to their poinsettia growers besides conventional ones. All poinsettias are sourced from Wagagai Ltd. in Uganda.

GLOBAL G.A.P. Certificate for Selecta one production site Klemm + Sohn

Our production site Klemm + Sohn in Stuttgart, Germany received the GLOBAL G.A.P. certificate for the production of rooted young plants.


FleuroStar Award 2017/18 goes to our Calibrachoa PinkTastic

We are very happy that our double flowering Calibrachoa PinkTastic could convince the judges during the FlowerTrials® and has been awarded with the FleuroStar 2017/2018.


Top varieties in our show garden

Again this year Thorsten Köhn, Head of Sales, is presenting his favourite varieties in our show garden in Stuttgart...


3. edition of our trend magazine Selected

Even the most beautiful cultivars and the best plants must first find their way from the nursery to the retail outlet. For this reason, we have spent many years researching the latest trends . ..


Review FlowerTrials® 2017

The FlowerTrials® 2017 were attended by 7,135 registered visitors from 67 countries.


New catalogues Spring Annuals and Trixi®

We are happy to present to you two new Selecta one catalogues.


Selecta France - new subsidiary in the Selecta one group

Selecta one has launched a new member in the Selecta one group. Selecta France is a joint venture between Selecta one and Challet-Hérault, best-known in France and a young plant and breeding company for 125 years.


Selecta one Petunia – as of now 100 % GMO free

The appearance of genetically modified Petunia varieties has a lasting effect on the green industry. ...


Petunia BabyDoll®

Our new variety BabyDoll® is another Petunia sensation with a unique colour pattern ...


FlowerTrials® 2017 Preview

The FlowerTrials® 2017 take place from June 13-16, 2017. We will be participating again with two presentation locations in Germany and the Netherlands...


The creation of new Trixi® combinations

„Stagnation equals regression“ – for this reason we are trying to improve our Trixi® programme constantly. Hence, every year we are testing new combination possibilities and improved varieties in existing mixes ...


New catalogues of pot carnations and early spring crops

We would like to present to you two new catalogues: the second edition of our pot carnation catalogue and the first early spring crops catalogue by Selecta one...


Pink Kisses® - as beautiful as our friendship

With our new communication campaign “Pink Kisses® - as beautiful as our friendship”  we are launching a campaign directly aimed at the end-consumer.


Poinsettia Novelties

Three novelties have been introduced into the Poinsettia assortment.


Review IPM 2017

As in previous years the IPM 2017 attracted many interested visitors to come to Essen. Like last year approx. 57,000 professionals visited the fair. We had our booth in the usual spot in hall 2 and presented highlights of our bedding and balcony assortment, Poinsettia and for the first time also cut flowers on 180m²...