Pink Kisses® conquers garden centres

With our Pink Kisses® DIY tour 2019, we gave targeted support to specialist retail this summer. The tour in 20 owner-managed garden centres over a period of five weeks was a complete success for both sides.


New Spring Annuals catalogue 2019/20

On more than 100 pages of the new Spring Annuals catalogue 2019/2020 we present you our attractive assortment, which leaves nothing to be desired.


New Trixi® catalogue 2019/2020

Why decide on one variety, when you can have three in one? With our Trixi® you get three varieties in only one young plant! The result is a high-quality and colourful product in a perfect colour mixture – right from the beginning! All combinations are ideal for pot production.


spoga+gafa 2019 (Cologne)

On time for the start of late summer, we present our late summery-autumnal plants of the perennials, grasses and pot carnation assortment at this year’s spoga+gafa from 1st to 3rd September at Koelnmesse (Cologne) in passage hall 4/hall 5 on stand number A001.


Review FlowerTrials 2019

"Where plants meet people“ – under this motto we presented our assortment of pot and bedding plants at FlowerTrials 2019.


Salon du Végétal 2019

From 10th to 12th September 2019, we exhibit at Salon du Végétal – the largest horticultural trade fair in France. At the fair in Nantes, Parc des Expositions de la Beaujoire, at Grand Palais on stand nummer 552, the team of Selecta France will present the current assortment for the French market.


FlowersExpo Moscow

Visit us on FlowersExpo Moscow from 10th to 12th September 2019 (IEC Crocus Expo)!


ROCS® – cooperation with Visser

Having introduced a pioneering development with the introduction of the innovative young plant technology ROCS® in cooperation with Visser Horti Systems during the IPM this January, now we continue our common path with Visser.


Acquisition of La Villetta s.r.l.

After a long partnership and trustful cooperation between Selecta one and La Villetta s.r.l. both companies today made an announcement.


Preview FlowerTrials® 2019

As in previous years, we will exhibit at a Dutch and at a German location during FlowerTrials® 2019. Discover our large assortment shows and spectacular concepts.


Pink Kisses® DIY tour across Germany

In the third year of its consumer campaign, Selecta one is once more stepping up its marketing for the Pink Kisses® pot carnation with additional offers and measures for specialist retail.


New Dianthus catalogue 2019

„Spring is a time of planning and projects.“ (Leo Tolstoi) – spring welcomed us already with mild temperatures and sunny days and thus the gardening season starts slowly. Herewith we present you our Dianthus catalogue 2019 with colourful proven as well as new varieties.


Autumn Friends – variety of combination possibilities

Convenience is in vogue and, according to figures published by the Agricultural Market Information Service, plant sales increase in autumn.


Pelargonium Point of sale material

The marketing initiative Pelargonium for Europe (PfE) offers eye-catching Pelargonium Point of sale material for download at www.pelargonium-trade.com.


New young plant technology

Based on positive experience with numerous commercial deliveries of unrooted cuttings and bare-rooted, substrate-free products in the AutoStix-strip of Visser Horti Systems to customers in North America, we now go one step ahead with an innovative development for the European market. Our cuttings are sticked and rooted in a mulitmedia strip in the South.


review IPM 2019

We presented ourselves with an enlarged, redesigned booth at this year’s IPM from 22 to 25 January 2019. On 220 square meters exhibition space accessible from all sides, we combined new and award-winning varieties, attractive marketing concepts and brand new young plant technology. For the third time now, cut flowers of our subsidiary Selecta Cut Flowers were exhibited.


Integration Selecta France S.A.S.

We strengthen our presence on the French market by taking over the shares held by Challet-Hérault in the Selecta France S.A.S. joint venture, since its creation in 2017. This is the culmination of the integration process of the young plant business of Challet-Hérault in the Selecta one group.


New Poinsettia catalogue 2019

We are pleased to present you our new Poinsettia catalogue 2019 for your planning of the coming season.


Preview IPM 2019

More exhibition space, new varieties and concepts: At the usual place in hall 2, stand number 2D21, we present our highlights of the pot plant and cut flowers assortment at our now 220-square-meter stand at the IPM Essen/Germany from 22 to 25 January 2019.


New Chrysanthemum catalogue 2019

Chrysanthemums with numerous colourful flowers set bright accents during the grey time of the year and therefore they are bestsellers in autumn.


Review Magic Stars events 2018

Our this year’s Magic Stars tours in Holland and Denmark were held on Tuesday 13th of November and were again very successful and interesting events.


Review Trade Fair Aalsmeer 2018

From 7 to 9 November the floriculture industry met again at Royal FloraHolland Trade Fair Aalsmeer.


Taspo Award 2018 for our Pink Kisses campaign

Yes, we got it! We won the Taspo Award 2018 for our Pink Kisses campaign in the category “best offer for the next generation”!


Autumn Friends

Convenience is in vogue and, according to figures published by the Agricultural Market Information Service, plant sales increase in autumn. In line with this, we offer our Autumn Friends for sales in late summer and autumn.


Osteospermum Purple Sun won the FleuroStar Award 2018/19

Our Osteospermum Purple Sun could convince the judges in this year’s Fleuroselect contest and has been awarded with the FleuroStar 2018/2019.


Study: advertising effectiveness of the Pink Kisses® sales display

In cooperation with the market research institute GreenSurvey GmbH, we tested our Pink Kisses® sales display by means of modern eye-tracking directly at the point of sale.


Preview Flowers Expo Moscow 2018

At the international exhibition centre Crocus Expo at stand number M355 we present our company and our pot carnation highlight Peach Party® at this year’s Flower Expo Moscow from 11 to 13 September.


spoga+gafa 2018

At Koelnmesse in passage hall 4/hall 5 at stand number B003, we present our concepts Autumn Friends – autumnal mixed pots for late summer and autumn, and Nature Garden – insect-friendly plants from our assortment – at this year’s spoga+gafa from 2 to 4 September.


Plantarium 2018

At the International Trade Center in Boskoop-Hazerswoude at stand number 227, we present our pot carnation highlights and the concept Autumn Friends – flower heroes and foliage artists for late summer and autumn – at this year’s Plantarium from 22 to 24 August.


Review FlowerTrials® 2018

Let’s look back on successful and joyful FlowerTrials® 2018!


New Trixi® catalogue 2018/19

We are happy to present you our new Trixi® catalogue 2018/2019.


Salon du Végétal - Preview

The French trade fair Salon du Végétal takes place from 19.-21.06.2018 in Nantes this year. We will be there with our booth and are looking forward to your visit!


New Dahlia series Dalina®

Mit der Veröffentlichung des neuen Beet- und Balkonpflanzen-Katalogs 2018/2019 erweitert der Jungpflanzenzüchter Selecta one sein bestehendes Dahlien-Sortiment um die vollständige Dalina® Serie mit 42 verschiedenfarbigen Dahlien-Sorten in unterschiedlichen Wuchsgrößen.


New Spring Annuals catalogue 2018/19

The bedding and balcony season is in full swing – we already welcomed the first days of summer and balconies and gardens are being planted and worked on again. We already plan the coming season with you and we are happy to present you our new Spring Annuals catalogue 2018/2019.


FlowerTrials 2018 – Preview

As in previous years, we will be present at two locations during the FlowerTrials®.


New catalogues Dianthus and Early Spring Crops

Spring sets in step by step and we are happy about warmer temperatures and sunny days. Now we spend time in the garden again. Therefore, our new catalogues of Dianthus and Early Spring Crops should not be missing so that you can already plan for the new season.


New pot carnation concepts

We are pleased to introduce to you our pot carnation novelties – including individual varieties and additions to our ranges – that perfectly complement our range. A new generation of individual pot carnations – Peach Party, Purple Wedding and Early Love® – that are already in high demand. Place your order in good time or contact our sales team, who will be happy to advise you at any time, and thus become part of our success!


Pink Kisses® – Attractive POS solutions and successful communication

… and the Pink Kisses® journey continues! Following our successful launch in 2017, with over 30 million contacts we are maintaining our current communication strategy. In 2018 the campaign is also extended by ready-made POS solutions adapted to our fresh campaign look.


The green industry in times of digitalization

A brief view into the german garden market – In contrary to many other industries the garden market transforms rather slow into the era of digitalization, although total turnover in e-commerce grows continously also there.


Pink Kisses® campaign 2018

To coincide with the start of the 2018 bedding & balcony plant season, we are instigating the second stage of our consumer campaign to sell our Pink Kisses® mini carnations on the German market.


Review IPM 2018

1.564 international exhibitors and 54.000 visitors – the IPM 2018 in Essen once again has been very successful and was central contact point for the topic of horticulture.


Christmas Break wins highly appreciated LTO Novelty Award

The Dutch Federation of Agriculture and Horticulture LTO Nederland (Land- en Tuinbouw Organisatie) awarded our Poinsettia variety Christmas Break (ealier named SK 136) with the highly appreciated LTO Novelty Award 2017.


Successful Fairtrade recertification of our cutting farm Wagagai Ltd. in Uganda

Our cutting farm Wagagai Ltd. in Uganda has been successfully Fairtrade recertified. This has been decided by FLO-CERT, the leading global certification body for Fairtrade verification services, on 15 January 2018.


Preview IPM 2018

At the IPM 2018 in Essen (GER) we present again current highlights and developments of our assortment in hall 2 stand D21. With 180 m² our exhibition space remains the same as in the previous year and presents both new as well as approved varieties and introduces new and evolved projects.


New Chrysanthemum and Poinsettia catalogues 2018

We are happy to present you our new Chrysanthemum and Poinsettia catalogues 2018


Magic Stars 2017

November is usually the month when our Magic Stars events take place. In 2017 there were two Poinsettia presentations in the Netherlands and in Denmark.

Selecta one trial on insect-friendly plants

When in autumn the leaves are turning into bright orange and yellow and are falling off not only birds go to warmer climates, but also butterfly species such as red admiral and painted lady move to the South. The natural food sources for insects are ebbing in late summer. From that moment on “bedding and balcony plants (B&B) such as Bracteantha and Heliotrop are seen as time extension for natural food sources.


Selecta one and Wagagai Flower farm in Uganda initiate new role model of trading fair poinsettias

Since 2016, Selecta one supplies Fairtrade certified young plants to their poinsettia growers besides conventional ones. All poinsettias are sourced from Wagagai Ltd. in Uganda.

GLOBAL G.A.P. Certificate for Selecta one production site Klemm + Sohn

Our production site Klemm + Sohn in Stuttgart, Germany received the GLOBAL G.A.P. certificate for the production of rooted young plants.


FleuroStar Award 2017/18 goes to our Calibrachoa PinkTastic

We are very happy that our double flowering Calibrachoa PinkTastic could convince the judges during the FlowerTrials® and has been awarded with the FleuroStar 2017/2018.


Top varieties in our show garden

Again this year Thorsten Köhn, Head of Sales, is presenting his favourite varieties in our show garden in Stuttgart...


3. edition of our trend magazine Selected

Even the most beautiful cultivars and the best plants must first find their way from the nursery to the retail outlet. For this reason, we have spent many years researching the latest trends . ..


Review FlowerTrials® 2017

The FlowerTrials® 2017 were attended by 7,135 registered visitors from 67 countries.


New catalogues Spring Annuals and Trixi®

We are happy to present to you two new Selecta one catalogues.


Selecta France - new subsidiary in the Selecta one group

Selecta one has launched a new member in the Selecta one group. Selecta France is a joint venture between Selecta one and Challet-Hérault, best-known in France and a young plant and breeding company for 125 years.


Selecta one Petunia – as of now 100 % GMO free

The appearance of genetically modified Petunia varieties has a lasting effect on the green industry. ...


Petunia BabyDoll®

Our new variety BabyDoll® is another Petunia sensation with a unique colour pattern ...


FlowerTrials® 2017 Preview

The FlowerTrials® 2017 take place from June 13-16, 2017. We will be participating again with two presentation locations in Germany and the Netherlands...


The creation of new Trixi® combinations

„Stagnation equals regression“ – for this reason we are trying to improve our Trixi® programme constantly. Hence, every year we are testing new combination possibilities and improved varieties in existing mixes ...


New catalogues of pot carnations and early spring crops

We would like to present to you two new catalogues: the second edition of our pot carnation catalogue and the first early spring crops catalogue by Selecta one...


Pink Kisses® - as beautiful as our friendship

With our new communication campaign “Pink Kisses® - as beautiful as our friendship”  we are launching a campaign directly aimed at the end-consumer.


Poinsettia Novelties

Three novelties have been introduced into the Poinsettia assortment.


Review IPM 2017

As in previous years the IPM 2017 attracted many interested visitors to come to Essen. Like last year approx. 57,000 professionals visited the fair. We had our booth in the usual spot in hall 2 and presented highlights of our bedding and balcony assortment, Poinsettia and for the first time also cut flowers on 180m²...


New Production location Selecta Hellas

On December 2 we officially opened our new production site Selecta Hellas.


MiniFamous® Double PinkMania! wins Fleuroselect Gold medal 2018

The Fleuroselect Gold Medal is awarded to new varieties that clearly surpass existing varieties in terms of breeding innovation and beauty.


IPM 2017 Preview

At the IPM 2017 in Essen we will be presenting highlights of our assortment at the usual place in hall 2 stand D25. On 180 m² we will exhibit Poinsettia and pot plants and for the first time cut flowers of our subsidiary Selecta Cut Flowers.


Magic Stars 2016

We’ve been presenting our Poinsettia information event “Magic Stars” for several years now in different European countries. Also this year we will be having a presentation of our assortment in several locations with our well-trained employees on site.


Bestselling bedding and balcony plants 2017

The Selecta bedding and balcony plants assortment consists of more than 600 varieties. Every year we select new, promising varieties. Other varieties are well-proven and bestsellers for many years.


Serengeti® Grasses concept

Serengeti® Grasses is a new marketing concept to promote grasses. Several grasses of the Selecta assortment were chosen and rebranded to represent the graceful beauty of the Serengeti grassland in domestic gardens and on terraces.


New Perennials catalogue 2017

With our Perennials assortment we want to meet the requirements of easy to care and sustainable plants. You can find a compilation of robust and easy to produce plants in our new Perennials catalogue.


NightSky® wins Medal of Excellence

The success story of NightSky® continues in the USA. The petunia with the unique pattern has been able to convince producers, media and reviewers everywhere and just received the Medal of Excellence ...


Show garden top varieties of the month July

Unser Schaugarten in Stuttgart steht in voller Blüte. Wie in jedem Jahr präsentiert Thorsten Köhn, unser Bereichsleiter Verkauf,  seine Favoriten aus dem Schaugarten.

Review FlowerTrials® 2016

Every year week 24 is a fixed date for the FlowerTrials®. This year 52 participating companies presented their latest innovations and future developments in pot and bedding plants ...


New Trixi® Mixes

We’ve optimized our Trixi® programme once more and added great new mixes to the line.


Pot carnation novelties Colores + Capitán

Carnations are one of the core products of Selecta one. In fact, the history of our carnation breeding goes back to the 60s. Since then Selecta is well-known for market-leading carnation varieties of cut flowers, pot plants or perennials.

New Spring Annuals catalogue 2016/2017

Today we would like to present to you our new catalogue of bedding and balcony plants “Spring Annuals 2016/2017” that offers you the familiar overview of our assortment.


Selecta Kenya production of pot carnations receives NAKT Elite certification

The Naktuinbouw Elite certificate stands for the compliance of the highest possible security standards of plant hygiene of elite material. Our Solanaceae production at Selecta Canarias received the NAKT Elite certification already in January 2012. At the end of last year, this important certification was also given to our pot carnation production at Selecta Kenya...


Pot carnation catalogue 2016

We proudly present to you our new pot carnation catalogue. This catalogue is a compilation of our pot carnation assortment ...


NightSky® wins Gold Innovert Award at Salon du Végétal

This year’s Salon du Végétal took place from February 16 to 18 in Angers, France.


New from Selecta: Fairtrade poinsettia cuttings

Fairtrade is the world's most important sustainable social certification system. 80% of the German consumers now know the fairtrade label ...


IPM 2016 Review

IPM 2016 has been our kick-off event to present our new corporate communications for the first time.

Selecta becomes Selecta one

In times of changes, we want and need to let all our customers and partners know that we are, and will stay a family company with values that we preserve...

Selectas are running into the wild at Lewa Wildlife Conservancy, Kenya

It is a kind of an imagination about us, from our own history, from the origin of man. Like a hundred thousand years ago, human beings are running through the African Rift Valley, passing by antelopes, zebras and other wildlife. Maybe they are hunting game or worse, running away from a dangerous predator? No, because it is the year 2015.


Poinsettia Novelties

Varieties of the market-leading series Christmas Feelings® are real ‘allround-talents’ for all pot sizes.

Review Magic Stars 2015

We host our Poinsettia event Magic Stars for five years now. Since 2013 we have been arranging an event series in several European countries. 


Edible aromatics young plants by Silze

We have a major change within our perennials programme. As of now our aromatics assortment is available as young plants that are suitable to produce edible products.


Four Oaks Trade Show Awards Winner: NightSky

At this year’s Four Oaks show in Macclesfield, Cheshire (UK) which took place at September 8 and 9, 2015 our Petunia Night Sky has been award-winning once again.