Poinsettia highlights 2021 and Virtual Tour

With the 2021 seedling schedule and just in time for the new year, we are unveiling our new Poinsettia range. Discover our entire 2020/2021 range online at a glance in our freely accessible variety showcase at https://sortenschau.selecta-one.com.


New Perennials and Chrysanthemum catalogue 2021

Plan for autumn 2021 with our wide range of Perennials, Grasses, Herbs and Chrysanthemums, which you will find summarised in our new catalogue!


New B&B + Trixi® catalogue 2020/2021

Download here our new B&B + Trixi® catalogue 2020/2021.


New Dianthus I♥U

With the publication of our 2020 carnation catalogue in mid-March, we teased our new pot carnation for the 2020 season. The close-up of the flowers and the mysterious, promising text surrounding the new variety – then without a specific name – immediately piqued the interest of customers and readers alike. Now we are revealing the secret.


New Dianthus catalogue 2020

The beginning of spring means it is pot carnation time. One of your first plannings of the year is the order of young plants of this crop.


Review IPM 2020

At the world's leading horticultural trade fair IPM Essen from 28th to 31st January 2020, we confirmed our competency in breeding, as well as our sense for attractive marketing concepts at the POS.


New Poinsettia catalogue 2020

The beginning of the new year is the end of the Poinsettia season.  At the same time this is a good moment to start thinking about the next season. We are happy to support your planning with our new Poinsettia catalogue 2020.


Review Magic Stars event

On Tuesday, 12th November and Wednesday, 13th November we offered Poinsettia growers and interested parties informative events about Poinsettias. Both Magic Stars events at Emsflower in Emsbüren/Germany and Floripartner in Denmark were well attended.



The story of our legendary Petunias began with NightSky®. Meanwhile, we brought further impressive Petunia varieties with unique floral patterns to market.


New Trixi® catalogue 2019/2020

Why decide on one variety, when you can have three in one? With our Trixi® you get three varieties in only one young plant! The result is a high-quality and colourful product in a perfect colour mixture – right from the beginning! All combinations are ideal for pot production.


Review FlowerTrials 2019

"Where plants meet people“ – under this motto we presented our assortment of pot and bedding plants at FlowerTrials 2019.


New Dianthus catalogue 2019

„Spring is a time of planning and projects.“ (Leo Tolstoi) – spring welcomed us already with mild temperatures and sunny days and thus the gardening season starts slowly. Herewith we present you our Dianthus catalogue 2019 with colourful proven as well as new varieties.


New Chrysanthemum catalogue 2019

Chrysanthemums with numerous colourful flowers set bright accents during the grey time of the year and therefore they are bestsellers in autumn.


Autumn Friends

Convenience is in vogue and, according to figures published by the Agricultural Market Information Service, plant sales increase in autumn. In line with this, we offer our Autumn Friends for sales in late summer and autumn.


Osteospermum Purple Sun won the FleuroStar Award 2018/19

Our Osteospermum Purple Sun could convince the judges in this year’s Fleuroselect contest and has been awarded with the FleuroStar 2018/2019.


New Spring Annuals catalogue 2018/19

The bedding and balcony season is in full swing – we already welcomed the first days of summer and balconies and gardens are being planted and worked on again. We already plan the coming season with you and we are happy to present you our new Spring Annuals catalogue 2018/2019.


FlowerTrials 2018 – Preview

As in previous years, we will be present at two locations during the FlowerTrials®.


New catalogues Dianthus and Early Spring Crops

Spring sets in step by step and we are happy about warmer temperatures and sunny days. Now we spend time in the garden again. Therefore, our new catalogues of Dianthus and Early Spring Crops should not be missing so that you can already plan for the new season.


New pot carnation concepts

We are pleased to introduce to you our pot carnation novelties – including individual varieties and additions to our ranges – that perfectly complement our range. A new generation of individual pot carnations – Peach Party, Purple Wedding and Early Love® – that are already in high demand. Place your order in good time or contact our sales team, who will be happy to advise you at any time, and thus become part of our success!


New Chrysanthemum and Poinsettia catalogues 2018

We are happy to present you our new Chrysanthemum and Poinsettia catalogues 2018


Magic Stars 2017

November is usually the month when our Magic Stars events take place. In 2017 there were two Poinsettia presentations in the Netherlands and in Denmark.

Petunia BabyDoll®

Our new variety BabyDoll® is another Petunia sensation with a unique colour pattern ...


MiniFamous® Double PinkMania! wins Fleuroselect Gold medal 2018

The Fleuroselect Gold Medal is awarded to new varieties that clearly surpass existing varieties in terms of breeding innovation and beauty.


Bestselling bedding and balcony plants 2017

The Selecta bedding and balcony plants assortment consists of more than 600 varieties. Every year we select new, promising varieties. Other varieties are well-proven and bestsellers for many years.


Serengeti® Grasses concept

Serengeti® Grasses is a new marketing concept to promote grasses. Several grasses of the Selecta assortment were chosen and rebranded to represent the graceful beauty of the Serengeti grassland in domestic gardens and on terraces.


Show garden top varieties of the month July

Unser Schaugarten in Stuttgart steht in voller Blüte. Wie in jedem Jahr präsentiert Thorsten Köhn, unser Bereichsleiter Verkauf,  seine Favoriten aus dem Schaugarten.

New Trixi® Mixes

We’ve optimized our Trixi® programme once more and added great new mixes to the line.


Pot carnation novelties Colores + Capitán

Carnations are one of the core products of Selecta one. In fact, the history of our carnation breeding goes back to the 60s. Since then Selecta is well-known for market-leading carnation varieties of cut flowers, pot plants or perennials.

New from Selecta: Fairtrade poinsettia cuttings

Fairtrade is the world's most important sustainable social certification system. 80% of the German consumers now know the fairtrade label ...


Poinsettia Novelties

Varieties of the market-leading series Christmas Feelings® are real ‘allround-talents’ for all pot sizes.

Edible aromatics young plants by Silze

We have a major change within our perennials programme. As of now our aromatics assortment is available as young plants that are suitable to produce edible products.


Four Oaks Trade Show Awards Winner: NightSky

At this year’s Four Oaks show in Macclesfield, Cheshire (UK) which took place at September 8 and 9, 2015 our Petunia Night Sky has been award-winning once again.