Stuttgart, 2020-01-17

Christmas Mouse® wins Glazen Tulp Award 2020

Another international prize for our Poinsettia Christmas Mouse®: The slightly different Poinsettia in our assortment is the winner of the Glazen Tulp Award 2020 in the category “flowering houseplant”.

The Glazen Tulp 2020 has been awarded to five “real innovations” by the Royal FloraHolland, the organisation behind the world-leading marketplace for flowers and plants. Our Christmas Mouse® is one of them and joins the ranks of well-known winners.

After a public online voting our variety made it on the shortlist. The special variety with red, round-shaped bracts and its success story, that started last season by being voted IPM novelty, convinced the expert jury: "Something else entirely! The round shapes of the leaf are fantastic. After 35 years, a true improvement for the Poinsettia.”

During the international award show at January 16, 2020 Ton de Bresser, Head of Sales at Selecta Holland, and representatives of the two Poinsettia producers Piet Kuivenhoven from Kuivenhoven Poeldijk and Chris Endhoven from Endhoven Flowering Plants BV happily accepted the award.

“Our Mouse was the sales hit of the last season! Everyone was enthusiastic about having something different with matching promotion material to offer an eye-catcher at the POS. We have great sales figures and increasing demands, meaning we are expecting another great season. We are really happy about this award and would like to thank all participants and the judges,” says Ton de Bresser.

The Glazen Tulp Awards is an international price – the Oscar of the horticulture business – that goes to the best market introduction in the categories cut flowers, concepts, flowering houseplants, green houseplants and garden plants. The jury consists of customers of Royal FloraHolland and other experts in the industry.

Many thanks to everyone who voted for our Poinsettia with round leaves!

More information:

The video of our Christmas Mouse from the producer Kuivenhoven Poeldijk: