Stuttgart, 2019-03-11

New Dianthus catalogue 2019

„Spring is a time of planning and projects.“ (Leo Tolstoi) – spring welcomed us already with mild temperatures and sunny days and thus the gardening season starts slowly.
Herewith we present you our Dianthus catalogue 2019 with colourful proven as well as new varieties. We offer you strong series: from bright, colourful flowers of our Colores® varieties to successful varieties from the Capitán® and Oscar® series and our SuperTrouper® and robust Diantica® varieties that add a touch of colour.
Our new generation of pot carnations is in great demand: Peach Party®, Purple Wedding® and Early Love® have already won over many growers in 2018. With our corresponding fresh marketing concepts, we are giving the market a boost.
As hardy colour component, our pot carnations play an important role in our evolved Autumn Friends concept. The customer has no effort with these recommendations for plant combinations for sales in late summer and autumn, because the young plants grow in a combination pot from the date of potting on. Find out more about the numerous advantages and options of our Autumn Friends on page 8 and 9 of the catalogue.
As already announced on the title page, we present you a novelty for the pot carnation season 2019: Scully – Cosmic beauty. A variety of unique brilliance! More on page 6.
With our new fragrant carnation series DiaDeur (page 24) we offer you also a concept with great potential: three well-known pot carnation varieties from our range that stand out thanks to their delightful scents.
In 2019, we continue with powerful communication actions for our most successful pot carnation variety Pink Kisses® addressing end consumers. We strengthen the communication at the PoS and support in particular the specialist retail in 2019. In this context, we plan a Pink Kisses® DIY tour in cooperation with the German Garden Centre Association (VDG). Stay tuned!
Have a look at our new catalogue and convince yourself! Our sales team is happy to assist you with any question.
We wish you enjoyable spring days!