Stuttgart, 2018-06-18

Osteospermum Purple Sun from Selecta one wins FleuroStar Award 2018/19

The Osteospermum Purple Sun from Selecta one could convince the judges in this year’s Fleuroselect contest and has been awarded with the FleuroStar 2018/2019. Therewith, the breeding company Selecta one wins the coveted award for the variety with the 'wow'effect at point of sale for the second year in a row. Purple Sun follows the Calibrachoa PinkTastic® from Selecta one, which won the Award last year.
Like the summer sun setting over the ocean, such is the colour play of the latest Osteospermum ecklonis from Selecta one. Several shades of orange fade into a deep purple ring that surrounds the heart of the flower. Growers will love the good branching and the easily controllable plant habit. Purple Sun can perfectly be integrated in any existing Osteo production scheme and the enchanting orange-purple colour combination will genuinely shine at point of sale. Consumers will love the non-fading colours and excellent outdoor performance. Heike Gronemann, chairwoman of the jury, said: "Purple Sun convinced the jury with its impressive visual impact at point of sale and commercial potential. Purple Sun will be a true winner with the Wow Factor for the entire industry." Selecta one developed a marketing concept based on the slogan “Purple Sun – takes you to the summer” in line with the summer colours of Purple Sun which will be used in the form of posters, banners, labels and other POS materials.
Breeder Maike Boxriker from Selecta one received the award beaming with joy at the celebratory awards ceremony on 14 June 2018 and she cheered together with her colleagues onstage. Maike Boxriker when being asked, if she had expected this: “No, I’m really surprised and so happy!”.
The new FleuroStar winner will receive considerable marketing support. Next to conducting an international press campaign, Fleuroselect promotes the new winner at trade fairs and industry events.
The FleuroStar Contest is held annually during the FlowerTrials® week in June. An independent panel of more than 30 expert judges from across the industry, inclduing breeders, young plant producers, growers, distributors, trade representatives and journalists choose the winner with the 'wow'effect at point of sale.

Press Release: Osteospermum Purple Sun from Selecta one wins FleuroStar Award 2018/19 (PDF)