Stuttgart, 2016-06-29

Review FlowerTrials® 2016

Every year week 24 is a fixed date for the FlowerTrials®.

This year 52 participating companies presented their latest innovations and future developments in pot and bedding plants. Selecta one was present at two locations in the Rheinland region and at the Westland.

During last year’s event our new show garden was opened at the premises of Christian Filla in Straelen. In the show garden we present more than 500 Selecta varieties in baskets and window boxes. To see all varieties was quite a challenge due to the unstable weather. Frequent heavy rain forced the visitors in the adjacent hall. Just to see the sun coming out again.

In the hall we presented our trend themes, showing ideas for an emotional approach when displaying plants. Several theme worlds like “homeland” or “easy gardening” were displayed. New was the variety show with several crops in pots of different sizes.

In Holland we hosted our presentation in the Monsterkas of the FloraHolland. A representative selection of the Selecta assortment was shown along with marketing presentations like “ReCarnation” featuring our pot carnation lines including the novelties Colores and Capitán. 

The changing weather couldn’t stop the visitors to come by and see our highlights and novelties. The FlowerTrials® has a new high score with 7329 unique visitors (2016: 6503, +12,7%). Altogether 2,689 visitors came to see our presentation. At both locations we could even break last year’s record again: We counted 1981 visitors ( + 20,6 %) at our Holland presentation and 708 (+ 19,4%)  visitors came to the German location.

Trend Magazine Selected

The second edition of Selecta’s trend magazine “Selected” was launched at the FlowerTrials®. The great success of our first trend magazine last year proved us right. Future-oriented concepts for the sale of bedding and balcony plants are in higher demand than ever. Take a look into our new trend magazine “Selected” and let’s inspire the consumer!

In our picture gallery you can have a look at the best impressions of our FlowerTrials presentation.

Thank you for visiting! We are looking forward to welcoming you again next year!