Stuttgart, 2018-06-29

Review FlowerTrials® 2018

Let’s look back on successful and joyful FlowerTrials® 2018! It is THE pot and bedding plant event of the year and the whole industry is looking forward to it all over the year.

We were present at two locations again. In the Rheinland Westfalen Region the horticultural farm Christian Filla in Straelen was our presentation location in Germany again. We presented more than 500 Selecta varieties of our current assortment in baskets and window boxes in the show garden there. The adjacent hall hosted special marketing presentations and different product types. In Germany there were more than 700 visitors during the four days of FlowerTrials®. Many of them came from the local region but there were also some international visitors and buyers of the retail and wholesale sector informed themselves about our assortment and offers.

In the Netherlands we had a new location. In the Westland region (Holland) we exhibited in the Nursery P. van Geest Maasland this year. Visitors could immerse into new marketing concepts and colourful decorated theme worlds on more than 1.000 m². We are very satisfied with this year's presentation and the response in Holland. We got a lot of pleasing feedback concerning our exhibition and our presentation of the plants. Nearly 2.000 visitors came to get to know our assortment, our novelties and our marketing concepts.Among many Dutch visitors, the Westland is also meeting point for international visitors from Italy, Spain, France, Scandinavia, UK and the USA. The share of Asian visitors, especially from China, increases every year.

Many of our new pot carnation varieties were presented in a very special way. There was a summer beach feeling with Peach Party, the booth of Purple Wedding sweetened the visitors with a candy bar and at the Early Love® photo wall visitors could let themselves be photographed with the beautiful pot carnation. So, there was a lot of interaction which was very well received. Of course we had also our pink mini carnation Pink Kisses® with us and promoted the success story. There is still a lot of interest not only because of its excellent cultivation characteristics and its beautiful appearance but also because of the strong marketing support in the form of marketing material (Friendsticks, posters, banners, printed pots,…) and the Germany-wide communication campaign (now also with a webshop Our highlight Pelargonium Tumbao and last year’s FleuroStar winner Calibrachoa PinkTastic® were in high demand. The presentation of our Nature Garden topic around insect-friendly plants (Dahlias, Bidens,…) went also very well. An eye-catcher was also our topic Serengeti with our little safari camp.

The star of the event was for sure our Osteospermum Purple Sun, which won the FleuroStar Award 2018/2019!!! It was a moment of great joy and we celebrated this success and are still overwhelmed and impressed about FlowerTrials® 2018.

For more impressions of our booths, you can click on our photo gallery.

We want to say thank you for visiting us on the FlowerTrials® and we are looking forward to seeing you there the next year!