Stuttgart, 2017-01-30

Review IPM 2017

As in previous years the IPM 2017 attracted many interested visitors to come to Essen. Like last year approx. 57,000 professionals visited the fair.

We had our booth in the usual spot in hall 2 and presented highlights of our bedding and balcony assortment, Poinsettia and for the first time also cut flowers on 180m².

The Poinsettia varieties of our popular lines Christmas Feelings®, Christmas Beauty and Princettia® as well as novelties like Christmas Cracker convinced through outstanding quality. Besides our unique Petunia NightSky® and several Pelargonium novelties especially our Carnation presentations provided topics for great conversations. We highlighted our new lines Capitán und Colores with an exemplary POS presentation under the theme ReCarnation®.

The introduction of our new consumer campaign “Pink Kisses® - as beautiful as our friendship” provided another magnet at our booth. The possibility to take a picture with our Pink Kisses® motive and take home a Polaroid was a great feature for our visitors.

You can have a look at some impressions in our picture gallery.

We would like to thank all visitors for coming to our booth and we are looking forward to seeing you again next year.