Stuttgart, 2018-02-01

Review IPM 2018

1.564 international exhibitors and 54.000 visitors – the IPM 2018 in Essen has been very successful once again and was central contact point for the topic of horticulture.
In hall 2 on our exhibition space of 180 m² we presented our proven and varied Poinsettia assortment: the popular varieties Christmas Feelings®, Christmas Beauty und Princettia impressed the visitors with excellent quality. There has been a lot of interest on our role model of trading fair Poinsettias which we initiated together with our cutting farm Wagagai Ltd. to improve the wages of the employees in Uganda.
High in demand was also our concept Nature Garden about our trials and cooperations concerning insect-friendly plants which we started in 2017. We exhibited not only the tested varieties but also presented the honey which consists of the pollen and nectar of the provided Selecta varieties.
The autumnal decorated pots of our concept AutumnFriends attracted attention as well. The visitors could convince themselves of the varied combinations for late summer and autumn.
As in the previous year, our consumer campaign for the mini carnation Pink Kisses® was a public attraction. Our successful pink pot carnation breeding was perfectly staged between accessoires and appropriate amendments such as printed clay pots and Friendsticks in kiss design. The visitors could immerse into the Pink world of the carnation and could imagine the plant as a gift, which soon also will be offered attractively online in different combinations. Highlight here was also our POS solution in the form of a sales display in flashy Pink Kisses design which was presented for the first time to public.
Our unique Petunia NightSky®, the Calibrachoa PinkTastic® which has been awarded with the FleuroStar 2017/18 and further novelties in the area of Pelargonium and Dianthus attracted attention and were topic of interesting and active conversations.
Our cut flowers assortment also went down well. Already for the second time now it was part of our IPM booth.
Please visit our picture gallery if you want to get more impressions of our fair presentation at the IPM 2018.

We would like to thank everyone for their visit! We are already looking forward to welcoming you on our booth next year!