Stuttgart, 2017-06-26

Selecta France - new subsidiary in the Selecta one group

Selecta one has launched a new member in the Selecta one group. Selecta France is a joint venture between Selecta one and Challet-Hérault, best-known in France and a young plant and breeding company for 125 years. With this step we want to create a strong, independent and family owned and managed young plant supplier based in the heart of France.

Selecta France, within the Selecta one group, will focus on supplying the French market. This step is a further development deepening the 10 years lasting cooperation of Challet-Hérault and Selecta one. It underlines our commitment to offer French producers in the future an even more extensive and attractive selection which has been compiled especially to meet the needs of the French market and will be complemented with efficient varieties of internationally known breeders.
Selecta France is located at Cholet, in the former office of Challet-Hérault. With this location Selecta one is the only internationally operating breeder and young plant producer of ornamental plants with its own French young plant production with excellent logistics. This production is supplemented by an efficient network of specialised Selecta one Rooting Stations. Moreover, Selecta France offers direct deliveries of unrooted and Callus cuttings as well as MiniRooter® from the Selecta one mother plant locations. The direct distribution from the breeder to the producer of finished plants stands for quality, efficiency and proximity to the customer, which will continue to be serviced by their accustomed contact partners. 

We are sure that with the proximity to French growers and trust which we’ve established over the years combined with the power of the Selecta one group we can offer new possibilities to the French market.