Selecta announces realignment of corporate communicationsSelecta becomes Selecta one - The Selecta Group with headquarters in Stuttgart, Germany presents a new corporate design at the IPM 2016 trade fair.
The Company announces that in the future all companies within the group will appear on the market under the brand name Selecta one. The company names and legal forms of the group members will remain unchanged. A new logo, a new claim and many other positions reflect the reorientation. Nils Klemm, CEO of Selecta: “We developed our functional and emotional brand values in several workshops and consequentially deduced our value description and our new claim. With our new, clearly stated brand promise we express that Selecta – also in changing times – is and stays a stable family business on which all our partners can rely.”
We love to grow
The new claim „we love to grow“ is a commitment, which unites everyone who works in the company. It expresses far more than simply the intense passion contributed by every member of the team for the breeding, sales and distribution of vegetatively propagated ornamental plants. "We love to grow" also stands for being close to our customers – with determination, understanding and passion
“Our employees’ feeling of togetherness is unambiguously visualised in our new logo”, states Per Klemm, CEO of Selecta. “The new appearance gives our concern to work together with every member of the green market and create a green product world a big boost.”
New informative website
Selecta will be presenting their new look at the IPM 2016. At the same time a new website is launched under the domain www.selecta-one.com. The website of Selecta one presents itself modern, innovative and customer-oriented. A detailed overview of the assortment has been retained.
„With an extensive overhaul, we adjusted our website to a responsive design, hence the latest state of the art”, explains Dr. Ulrich Sander, CMO/CTO of Selecta. “Visitors will be captivated by informative content and a new, trendy layout with expressive pictures and big picture slideshows.”