Like last year Selecta one will be present at the locations during the FlowerTrials® 2016. More than 500 Selecta varieties are presented in baskets and window boxes in the show garden at the premises of Christian Filla in Straelen. The adjacent hall hosts special marketing presentation and different product types.
The FlowerTrials® presentation of Selecta Holland takes place in the main building of the FloraHolland in Honselersdijk in the Westland area. In the upper floors a representative selection of the Selecta assortment will be shown.
The second edition of Selecta’s trend magazine „Selected“ will be launched at the FlowerTrials®. The magazine features trend themes, showing ideas for an emotional approach when displaying plants. Several theme worlds like “homeland” or “easy gardening” will be displayed at the FlowerTrials®. The potential for communication of standalone varieties like Pink Kisses® und NightSky® will be also highlighted at the presentation.
The new Colores line with striking, shining flower colours is covering the complete colour range of pot carnations and leaves nothing to be desired. The varieties are more vigorous compared to the well-known Oscar® varieties and can be cultivated in big pots to produce high-quality plants. Colores varieties are suited for cold cultivation as well as for summer cultivation. The seven novelties are Colores Sangre (dark red), Colores Amor (red), Colores Beso (purple), Colores Dulce (pink), Colores Oro (apricot-yellow), Colores Sol (yellow) und Colores Nieve (white).
The new pot carnation line Capitán consists of four vigorously growing varieties that fully develop their strength in big pots and containers. Only one plant develops to a rich flowering plant. The varieties are also ideal to combine with summer perennials. And not only in pots! Consumers have the advantage to use these varieties also as a cut flower in bouquets. The four new varieties are Capitán Marco, Capitán Colón, Capitán Diaz and Capitán Magellan, a candidate for the FleuroStar Award.
Great additions to the Selecta Petunia assortment are the three new Swirl varieties with an attractive, special colour. The flowers in berry colours are a real eye-catcher, providing strong contrasts in pure white window boxes or bringing colours in mixed containers. All varieties convince with an easy to control growth habit and are very early flowering. The varieties Swirl Cherry Banana, Swirl Blueberry and Swirl Raspberry are cold resistant and flower all summer long.
Rave is the brand-new Calibrachoa line with five varieties in the Selecta assortment. The striking star pattern stands out and is a real eye-catcher from near and far. The varieties convince with an early flower, very good branching and with an easy to control growth habit. Rave Calibrachoa are the novelties that shouldn’t be missing in any assortment. The new varieties are Rave® Pink, Rave® Violet, Rave® Blue, Rave® Peach and Rave® Cherry.
Selecta FlowerTrials® locations:
Selecta Klemm in the region Rheinland-Westfalen:
Gartenbaubetrieb Christian Filla, Kortweg 9, 47638 Straelen
Selecta Holland in the region Westland:
FloraHolland, Middel Broekweg 29, 2675 KB Honselersdijk, NL
Press release Selecta one FlowerTrials® 2016 presentation (PDF)
You can find matching pictures at: https://www.dropbox.com/sh/2tkhqeqvvyuzkm4/AABBO0wSO4W9Z_edm6nP0NmIa?dl=0