At the IPM 2017 in Essen (GER) Selecta one will be presenting highlights of the assortment at the usual place in hall 2 stand D25. On 180 m² the company will exhibit Poinsettia and pot plants and for the first time cut flowers of the subsidiary Selecta Cut Flowers. Founded in 1996 Selecta Cut Flowers is breeding, producing and marketing vegetatively propagated cut flower plants and has been offering a wide top quality assortment for Carnation, Gerberas, Gypsophila, Solidago and Chrysanthemum for the horticultural sector worldwide.
An established part of the IPM presentation is the extensive Poinsettia assortment with the market-leading series Christmas Feelings®. Christmas Feelings® varieties are available in many colours and for all pot sizes and convince by huge density per sqm, a very healthy root system and a very good branching – the perfect varieties for all producers.
These novelties have been introduced into the Poinsettia assortment: Christmas Beauty Cinnamon with a light cinnamon colour joins the Christmas Beauty family – the line especially interesting for retailers and florists with its dense, star-shaped bracts.
Christmas Cracker is a new all-rounder. This new variety with a striking red colour is well-suited for production of all pot sizes and product types. With a reaction time of 8 weeks the variety ideally matches the main sales periods. Etna is another new red variety with a vigorous growth habit and especially selected for big pot sizes in Southern productions.
Selecta one is putting a main focus on their pot carnation assortment which will be presented under the umbrella topic ReCarnation®.
Modern carnation has become a high-tech product, thanks to cutting-edge cultivation techniques. Durable, long flowering, easy-care and up-to-the-minute flower colours – Carnations for everybody. Above all is the unique pot carnation Pink Kisses®, a spectacular stand-alone variety captivating by beautiful, and slightly fragrant flowers. Pink Kisses® is easy to cultivate in any given pot size and stands for ideal transport characteristics and an extremely long shelf life at the point of sale. New sales potentials are given by the year-round availability of Pink Kisses®.
Together with further lines the Selecta carnation assortment fulfils all demands of producers and consumers alike. The homogenous and easy to produce varieties of the Oscar® line are producers’ favourites. The garden carnation lines Diantica® and Pillow® offer a real added value with hardy varieties. Colores and SuperTrouper® are the lines to fulfil every colour wish. The varieties of the Capitán line have the advantage that consumers can use these varieties also as a cut flower in bouquets.
Further highlights of the Selecta one IPM presentation:
Winning the FleuroStar Award, the prize for varieties with the ‘wow’ effect at point of sale, was just one proof of the uniqueness of the new Petunia variety. The colour pattern of NightSky is worldwide unique. The flowers in dark violet with white spots seem like a beautiful starry sky. NightSky is very early with a semi-trailing, medium strong vigour and convinces with a very good branching and harmonious growth. The outstanding shelf life also remains at the consumer’s. The variety NightSky is suited for baskets and mixed containers and is approx. 1 m trailing.
Rave is the brand-new Calibrachoa line with five varieties in the Selecta assortment. The striking star pattern stands out and is a real eye-catcher from near and far. The varieties convince with an early flower, very good branching and with an easy to control growth habit. Rave Calibrachoa are the novelties that shouldn’t be missing in any assortment. The new varieties are Rave® Pink, Rave® Violet, Rave® Blue, Rave® Peach and Rave® Cherry.
Calibrachoa MiniFamous® Double Pink
The double-flowering variety MiniFamous® Double Pink, which recently received the Fleuroselect gold medal 2018, stands out due to an excellence summer performance. The strong root system and the stable colour make the early flowering Calibrachoa a real flower wonder. MiniFamous® Double Pink is suited for a production in pots and baskets.
Press Release: Selecta one presenting pot plants and cut flowers at the IPM 2017 (PDF)
Matching pictures are available at: https://www.dropbox.com/sh/tecntn3xqxw4wgp/AADkdLoaGEtRDqDDHllcOOeea?dl=0