Fairtrade and Fair First!

For us at Selecta the people count. With the foundation of our Southern production sites in Kenya and Uganda we also took over a high social responsibility for the working staff in these countries. This also comprises the continuous improvement of the working and living conditions not only on the farms but also in their daily life. Of course Selecta is treating all people working on their farms according to applicable employment law and secures fair wages or salaries that are adapted to the inflation rate.

The large number of programmes and activities offered to the staff shows the company’s responsibility:

  • free meals  
  • farm clinics with qualified staff
  • baby care for women nursing their babies
  • free counseling about different topics like AIDS and health hygiene
  • personal loans to purchase for example a bicycle
  • donations in kind


Our positive label: “Fair First!” guarantees that all labelled products had been produced in a social and environmentally sound manner.

Fairtrade Poinsettia

Since 2016 we also offer Fairtrade Poinsettia cuttings for our customers. Our poinsettia farm in Uganda received the internationally accepted certifications MPS-A, MPS-GAP and MPS-SQ for horticultural products produced in a sustainable and socially responsible manner hence meets the requirements of Fairtrade and has been officially audited for this in spring 2016.

Have a look at our picture gallery and convince yourself of the actual conditions.