Change of shareholder structure at Selecta one

The Stuttgart-based breeding and young plant company Selecta one announces a change in its shareholder structure.


Selecta one publishes new marketing magazine ONE Magazine

Selecta's new ONE Magazine presents current marketing concepts, highlights and success stories and shows trends and backgrounds. The new and improved Trixi® varieties are also presented in it. The new medium is freely accessible to everyone at the link: https://www.yumpu.com/en/document/read/65707817/one-magazine-trixi-en-01-2021


Selecta one presents its new varieties and highlights for 2021/22 online

In line with current circumstances, Selecta one once again presents its latest bedding and balcony plant products and highlights for the 2021/22 season in the form of a virtual tour. The platform is accessible to all at any time via: https://sortenschau.selecta-one.com


Selecta one acquires Helleborus breeding program from Bock Bio Science GmbH

The family company Selecta one in Stuttgart, the world's leading breeder, producer and marketer of vegetatively propagated ornamental plants, is pleased to announce the acquisition of the Helleborus breeding activities of the tissue culture specialist Bock Bio Science GmbH, Bremen, as of 01.06.2021.


Selecta’s Poinsettia highlights of 2021 – strong red and special varieties

With the 2021 seedling schedule and just in time for the new year, Selecta one is unveiling its new Poinsettia range. Selecta is presenting its entire 2020/2021 range online at a glance in the form of a freely accessible variety showcase at https://sortenschau.selecta-one.com.


Selecta one varieties tested for drought-tolerance

The European summers are getting hotter and drier. This is having an increasing impact on the green industry. And the end consumer is also increasingly concerned with the question of which plants can survive heat waves, require small amounts of water and are therefore ecologically valuable. In order to respond to these developments and answer the questions, Selecta one, in cooperation with the research institute LVG in Heidelberg, has tested part of its bedding and balcony range for drought tolerance.


Selecta one issues invitation to a virtual tour and to its show gardens

Extraordinary times call for new methods: Selecta one is now offering its customers individual virtual tours of a digital showroom. In addition, the ornamental plant breeder is issuing an invitation to visit the Selecta show gardens in Stuttgart or the Gärtnerei Filla nursery in Straelen, which are open from now until September.


Selecta one sheds light on the secret of its new 2020 pot carnation

With the publication of its 2020 carnation catalogue in mid-March, Selecta one teased its new pot carnation for the 2020 season. The close-up of the flowers and the mysterious, promising text surrounding the new variety – then without a specific name – immediately piqued the interest of customers and readers alike. Now the ornamental plant breeder is revealing the secret.


IPM 2020: sensational breedings and innovative concepts for the POS from Selecta one

At the world's leading horticultural trade fair IPM Essen from 28th to 31st January 2020, Selecta one confirmed its competency in breeding, as well as its sense for attractive marketing concepts at the POS.


Selecta's Christmas Mouse® wins Glazen Tulp Award 2020

The Poinsettia Christmas Mouse® from Selecta one wins the Glazen Tulp Award 2020 in the category ‘Flowering houseplants'.


Selecta one at IPM 2020

The breeding company Selecta one exhibits on 220m² at IPM Essen from 28th to 31st January 2020. Visitors can particularly look forward to the spectacular speckled Poinsettia novelty SkyStar®.


Selecta’s Magic Stars at Emsflower and Floripartner

On Tuesday, 12th November and Wednesday, 13th November Selecta one offered Poinsettia growers and interested parties informative events about Poinsettias. Both Magic Stars events at Emsflower in Emsbüren/Germany and Floripartner in Denmark were well attended.


Selecta one invites to yearly Magic Stars event

In keeping with the Poinsettia season, Selecta one organises its Magic Stars event on 12th November 2019. This year, the producer of young plants welcomes Poinsettia growers and interested parties at the company Emsflower in the region of Lower Saxony in Germany and offers an informative day programme.


Selecta’s Autumn Friends bring late summer joy

The breeder of ornamental plants, Selecta one, presented its Autumn Friends at the garden trade fair spoga+gafa in the beginning of September – ideal plants for late summer and autumn with endless many possibilities and advantages for all levels of trade.


Selecta’s SKYfamily of legendary Petunias is growing

The story of legendary Petunias from Selecta one began with NightSky®. Meanwhile, the breeding company brought further impressive Petunia varieties with unique floral patterns to market.


Selecta one shows competence in Chrysanthemum at Salon du Végétal

From 10th to 12th September 2019, Selecta one exhibits at Salon du Végétal – the largest horticultural trade fair in France. At the fair in Nantes, Parc des Expositions de la Beaujoire, at Grand Palais on stand nummer 552, the team of Selecta France will present the current assortment for the French market.


Late summer flair with Selecta one at spoga+gafa 2019 (Cologne)

On time for the start of late summer, Selecta one presents its late summery-autumnal plants of the perennials, grasses and pot carnation assortment at this year’s spoga+gafa from 1st to 3rd September at Koelnmesse (Cologne) in passage hall 4/hall 5 on stand number A001.


Pink Kisses® conquers garden centres

With its Pink Kisses® DIY tour 2019, the breeding company Selecta one gave targeted support to specialist retail this summer. The tour in 20 owner-managed garden centres over a period of five weeks was a complete success for both sides.


Review of FlowerTrials 2019 at Selecta one

Where plants meet people“ – under this motto Selecta one presented its assortment of pot and bedding plants at FlowerTrials 2019.


Selecta one – cooperation with Visser at FlowerTrials 2019

Having introduced a pioneering development with the introduction of the innovative young plant technology ROCS® in cooperation with Visser Horti Systems during the IPM this January, Selecta one and Visser now continue their common path.


Selecta one at FlowerTrials® 2019 – unchanged locations, extensive flower shows and impressing concepts

As in previous years, Selecta one will exhibit at a Dutch and at a German location during FlowerTrials® 2019. The young plant company promises the visitors large assortment shows and spectacular concepts.


Personnel changes at Selecta one

The past few months have brought important personnel changes at Selecta one. Amongst others, the breeding company expanded the management board by an independent Research + Development (R+D) department with effect from 1 April 2019.


Selecta one takes over La Villetta s.r.l.

After a long partnership and trustful cooperation between Selecta one and La Villetta s.r.l. both companies today made an announcement.


Pink rules: Selecta one sends its Pink Kisses® on a tour of Germany

In the third year of its consumer campaign, Selecta one is once more stepping up its marketing for the Pink Kisses® pot carnation with additional offers and measures for specialist retail.


Selecta one: review of a successful IPM 2019

Selecta one presented itself with an enlarged, redesigned booth at this year’s IPM from 22 to 25 January 2019. On 220 square meters exhibition space accessible from all sides, the young plant company combined new and award-winning varieties, attractive marketing concepts and brand new young plant technology. For the third time now, cut flowers of the subsidiary Selecta Cut Flowers were exhibited.


Selecta one integrates Selecta France S.A.S. completely into the company group

Selecta one strengthens its presence on the French market by taking over the shares held by Challet-Hérault in the Selecta France S.A.S. joint venture, since its creation in 2017. This is the culmination of the integration process of the young plant business of Challet-Hérault in the Selecta one group.


Selecta one and Visser Horti Systems presenting a new young plant technology on the IPM 2019

Based on positive experience with numerous commercial deliveries of unrooted cuttings and bare-rooted, substrate-free products in the Autostix Strip by Visser Horti Systems to customers in North America, Selecta one now goes one step ahead with an innovative development for the European market. Selecta one cuttings are sticked and rooted in a Autostix Media Strip (AMS) in the South.


Selecta one at the IPM 2019: highlights of the assortment combined with exciting concepts on 220 m²

More exhibition space, new varieties and concepts: At the usual place in hall 2, stand number 2D21, Selecta one presents highlights of the pot plant and cut flowers assortment at its now 220-square-meter stand at the IPM Essen/Germany from 22 to 25 January 2019.


Selecta’s Magic Stars events 2018 with many visitors

This year’s Selecta one Magic Stars tours in Holland and Denmark were held on Tuesday 13th of November 2018.The events around the theme of Poinsettia were once again very well attended.


Selecta one’s Autumn Friends: plant combinations for late summer and autumn

Convenience is in vogue and, according to figures published by the Agricultural Market Information Service, plant sales increase in autumn. In line with this, Selecta one offers its Autumn Friends for sales in late summer and autumn.


Selecta one with pot carnations and Autumn Friends at Plantarium 2018

At the International Trade Center in Boskoop-Hazerswoude at stand number 227, Selecta one presents its pot carnation highlights and the concept Autumn Friends – flower heroes and foliage artists for late summer and autumn – at this year’s Plantarium from 22 to 24 August.


Selecta one with trend topics at spoga+gafa 2018

At Koelnmesse in passage hall 4/hall 5 at stand number B003, Selecta one presents its concepts Autumn Friends – autumnal mixed pots for late summer and autumn, and Nature Garden – insect-friendly plants from the Selecta assortment – at this year’s spoga+gafa from 2 to 4 September.


Study on advertising effectiveness of the Pink Kisses® sales display

In cooperation with the market research institute GreenSurvey GmbH, Selecta one tested its Pink Kisses® sales display by means of modern eye-tracking directly at the point of sale.


Osteospermum Purple Sun from Selecta one wins FleuroStar Award 2018/19

The Osteospermum Purple Sun from Selecta one could convince the judges in this year’s Fleuroselect contest and has been awarded with the FleuroStar 2018/2019.


Selecta one expands Dahlia assortment by complete Dalina® series

With the publication of the new bedding and balcony plants catalogue 2018/2019 the breeder of young plants, Selecta one, expands its existing Dahlia assortment by the complete Dalina® series with 42 varicoloured Dahlia varieties in different growth sizes.


Selecta one at the FlowerTrials® 2018

As in previous years, Selecta one will be present at two locations during the FlowerTrials®.


Pink BOOM! Selecta one continues to expand consumer campaign for Pink Kisses® mini carnations

To coincide with the start of the 2018 bedding & balcony plant season, Selecta is instigating the second stage of its consumer campaign to sell its Pink Kisses® mini carnations on the German market.


Successful Fairtrade recertification of the Selecta one cutting farm Wagagai Ltd. in Uganda

The Selecta one cutting farm Wagagai Ltd. in Uganda has been successfully Fairtrade recertified. This has been decided by FLO-CERT, the leading global certification body for Fairtrade verification services, on 15 January 2018.


Selecta one Poinsettia SK 136 wins highly appreciated LTO Novelty Award 2017

The Dutch Federation of Agriculture and Horticulture LTO Nederland (Land- en Tuinbouw Organisatie) awarded the Poinsettia variety SK 136 by Selecta one with the highly appreciated LTO Novelty Award 2017.


Selecta one acquires Kalanchoe breeding from Topcolor Breeding

Going in line with the strategic extension of its product portfolio pot plants Selecta one has acquired the assortment and breeding program of Topcolor Breeding vof, Holland.  Since 2004 Topcolor Breeding has specialized in breeding and sales of single flowering Kalanchoe varieties.


Concept „Nature Garden“: Selecta one takes further steps to contribute to the protection of the biodiversity

As already announced in the press release of 20th November 2017, Selecta one conducted a study on insect-friendly plants in cooperation with the public Teaching and Research Institute for Horticulture in Heidelberg, the nursery Staudenrausch and the Bee Research Institute of Hohenheim (Stuttgart) in summer 2017.


Selecta one at the IPM 2018: approved as well as new assortment and new projects

At the IPM 2018 in Essen (GER) Selecta one presents again current highlights and developments of its assortment in hall 2 stand D21. With 180 m² the exhibition space remains the same as in the previous year and presents both new as well as approved varieties and introduces new and evolved projects. For the second time now, cut flowers of the subsidiary Selecta Cut Flowers will be exhibited.


Selecta one trial on insect-friendly plants

Selecta one took advantage of the summer 2017 to conduct a study on insect-friendly plants in cooperation with the public Teaching and Research Institute for Horticulture in Heidelberg, the nursery Staudenrausch and the Bee Research Institute of Hohenheim (Stuttgart). The aim of the project for the development and implementation of a biodiversity breeding program to increase the urban green for insects, was to get information about which varieties mostly attract insects and contribute to their nutrition by determining the preference of flower-visiting insects. Background of the project is to strengthen the assortment of Selecta even more with insect-friendly plants.


Selecta France – new subsidiary in the Selecta one group

Selecta one has launched a new member in the Selecta one group. Selecta France is a joint venture between Challet-Hérault, best-known in France and a young plant and breeding company for 125 years, and Selecta one ...


Pink Kisses® – as beautiful as our friendship

For the first time, Selecta one is addressing a communication campaign directly to the consumer.


Selecta one presenting pot plants and cut flowers at the IPM 2017

At the IPM 2017 in Essen (GER) Selecta one will be presenting highlights of the assortment at the usual place in hall 2 stand D25. On 180 m² the company will exhibit Poinsettia and pot plants and for the first time cut flowers of the subsidiary Selecta Cut Flowers. 


Selecta one FlowerTrials® 2016 presentation

 Like last year Selecta one will be present at the locations during the FlowerTrials® 2016. More than 500 Selecta varieties are presented in baskets and window boxes in the show garden ...


Selecta announces realignment of corporate communications

Selecta becomes Selecta one - The Selecta Group with headquarters in Stuttgart, Germany presents a new corporate design at the IPM 2016 trade fair.  

Selectas are running into the wild at Lewa Wildlife Conservancy, Kenya

It is a kind of an imagination about us, from our own history, from the origin of man. Like a hundred thousand years ago, human beings are running through the African Rift Valley, passing by antelopes, zebras and other wildlife. Maybe they are hunting game or worse, running away from a dangerous predator? No, because it is the year 2015.


Selecta variety presentation at the IPM 2016

At this year’s IPM from January 26-29, 2016 Selecta will be presenting highlights of the assortment at its booth 2 D25 in hall 2.


Magic Stars – Poinsettia event of Selecta

This year’s Poinsettia event ‚Magic Stars‘ will take place on November 11 and 12 in the Netherlands. ‘Magic Stars’ is a common event for German and Dutch growers taking place for the fifth time already.