Selecta one’s Autumn Friends: plant combinations for late summer and autumn

Convenience is in vogue and, according to figures published by the Agricultural Market Information Service, plant sales increase in autumn. In line with this, Selecta one offers its Autumn Friends for sales in late summer and autumn.


Selecta one with pot carnations and Autumn Friends at Plantarium 2018

At the International Trade Center in Boskoop-Hazerswoude at stand number 227, Selecta one presents its pot carnation highlights and the concept Autumn Friends – flower heroes and foliage artists for late summer and autumn – at this year’s Plantarium from 22 to 24 August.


Selecta one with trend topics at spoga+gafa 2018

At Koelnmesse in passage hall 4/hall 5 at stand number B003, Selecta one presents its concepts Autumn Friends – autumnal mixed pots for late summer and autumn, and Nature Garden – insect-friendly plants from the Selecta assortment – at this year’s spoga+gafa from 2 to 4 September.


Study on advertising effectiveness of the Pink Kisses® sales display

In cooperation with the market research institute GreenSurvey GmbH, Selecta one tested its Pink Kisses® sales display by means of modern eye-tracking directly at the point of sale.


Osteospermum Purple Sun from Selecta one wins FleuroStar Award 2018/19

The Osteospermum Purple Sun from Selecta one could convince the judges in this year’s Fleuroselect contest and has been awarded with the FleuroStar 2018/2019.


Selecta one expands Dahlia assortment by complete Dalina® series

With the publication of the new bedding and balcony plants catalogue 2018/2019 the breeder of young plants, Selecta one, expands its existing Dahlia assortment by the complete Dalina® series with 42 varicoloured Dahlia varieties in different growth sizes.


Selecta one at the FlowerTrials® 2018

As in previous years, Selecta one will be present at two locations during the FlowerTrials®.


Pink BOOM! Selecta one continues to expand consumer campaign for Pink Kisses® mini carnations

To coincide with the start of the 2018 bedding & balcony plant season, Selecta is instigating the second stage of its consumer campaign to sell its Pink Kisses® mini carnations on the German market.


Successful Fairtrade recertification of the Selecta one cutting farm Wagagai Ltd. in Uganda

The Selecta one cutting farm Wagagai Ltd. in Uganda has been successfully Fairtrade recertified. This has been decided by FLO-CERT, the leading global certification body for Fairtrade verification services, on 15 January 2018.


Selecta one Poinsettia SK 136 wins highly appreciated LTO Novelty Award 2017

The Dutch Federation of Agriculture and Horticulture LTO Nederland (Land- en Tuinbouw Organisatie) awarded the Poinsettia variety SK 136 by Selecta one with the highly appreciated LTO Novelty Award 2017.


Selecta one acquires Kalanchoe breeding from Topcolor Breeding

Going in line with the strategic extension of its product portfolio pot plants Selecta one has acquired the assortment and breeding program of Topcolor Breeding vof, Holland.  Since 2004 Topcolor Breeding has specialized in breeding and sales of single flowering Kalanchoe varieties.


Concept „Nature Garden“: Selecta one takes further steps to contribute to the protection of the biodiversity

As already announced in the press release of 20th November 2017, Selecta one conducted a study on insect-friendly plants in cooperation with the public Teaching and Research Institute for Horticulture in Heidelberg, the nursery Staudenrausch and the Bee Research Institute of Hohenheim (Stuttgart) in summer 2017.


Selecta one at the IPM 2018: approved as well as new assortment and new projects

At the IPM 2018 in Essen (GER) Selecta one presents again current highlights and developments of its assortment in hall 2 stand D21. With 180 m² the exhibition space remains the same as in the previous year and presents both new as well as approved varieties and introduces new and evolved projects. For the second time now, cut flowers of the subsidiary Selecta Cut Flowers will be exhibited.


Selecta one trial on insect-friendly plants

Selecta one took advantage of the summer 2017 to conduct a study on insect-friendly plants in cooperation with the public Teaching and Research Institute for Horticulture in Heidelberg, the nursery Staudenrausch and the Bee Research Institute of Hohenheim (Stuttgart). The aim of the project for the development and implementation of a biodiversity breeding program to increase the urban green for insects, was to get information about which varieties mostly attract insects and contribute to their nutrition by determining the preference of flower-visiting insects. Background of the project is to strengthen the assortment of Selecta even more with insect-friendly plants.


Selecta France – new subsidiary in the Selecta one group

Selecta one has launched a new member in the Selecta one group. Selecta France is a joint venture between Challet-Hérault, best-known in France and a young plant and breeding company for 125 years, and Selecta one ...


Pink Kisses® – as beautiful as our friendship

For the first time, Selecta one is addressing a communication campaign directly to the consumer.


Selecta one presenting pot plants and cut flowers at the IPM 2017

At the IPM 2017 in Essen (GER) Selecta one will be presenting highlights of the assortment at the usual place in hall 2 stand D25. On 180 m² the company will exhibit Poinsettia and pot plants and for the first time cut flowers of the subsidiary Selecta Cut Flowers. 


Selecta one FlowerTrials® 2016 presentation

 Like last year Selecta one will be present at the locations during the FlowerTrials® 2016. More than 500 Selecta varieties are presented in baskets and window boxes in the show garden ...


Selecta announces realignment of corporate communications

Selecta becomes Selecta one - The Selecta Group with headquarters in Stuttgart, Germany presents a new corporate design at the IPM 2016 trade fair.  

Selectas are running into the wild at Lewa Wildlife Conservancy, Kenya

It is a kind of an imagination about us, from our own history, from the origin of man. Like a hundred thousand years ago, human beings are running through the African Rift Valley, passing by antelopes, zebras and other wildlife. Maybe they are hunting game or worse, running away from a dangerous predator? No, because it is the year 2015.


Selecta variety presentation at the IPM 2016

At this year’s IPM from January 26-29, 2016 Selecta will be presenting highlights of the assortment at its booth 2 D25 in hall 2.


Magic Stars – Poinsettia event of Selecta

This year’s Poinsettia event ‚Magic Stars‘ will take place on November 11 and 12 in the Netherlands. ‘Magic Stars’ is a common event for German and Dutch growers taking place for the fifth time already.